Hi I'm Paul Smethurst
I’m a Personal Trainer & Nutritionist with 22 years and over 20,000 hours of coaching under my belt. I work with busy, time-poor women just like you who are done with diets that demand too much and deliver too little. My job is to help you lose weight in a way that actually fits your life — and keeps working long after we stop working together.

200+
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Fad diets. Ever.
I've been doing this for 22 years. Here's what I know.
I started out as a personal trainer straight out of university, armed with a Sports Science degree and the unshakeable confidence of someone who’d never actually tried to help a tired, stressed, time-poor professional lose weight while managing a career, a family, and a social life. That education came later.
Before I left to travel the world working with high-profile private clients, I spent several years as a Master Trainer at E by Equinox in St James’s, London — one of the most exclusive fitness clubs in the country. Working at that level teaches you to raise your standards fast. Every client is high-achieving, time-poor, and has zero patience for anything that doesn’t work.
What 22 years and over 20,000 hours of coaching one-to-one teaches you — that no textbook really covers — is this: knowledge without context is useless. What works for a 22-year-old with no commitments and four hours a day to train doesn’t work for a busy professional who’s lucky to get 45 minutes.
I became an MNU Certified Nutritionist because I wanted my advice to be rooted in actual science, not the fitness industry’s habit of recycling the same low-carb, low-calorie, high-misery nonsense every five years with a new name on the tin.
My coaching philosophy is simple: work with your life as it actually is, not as it would be if you were a different person with different habits, a different schedule, and a different relationship with food. Small, deliberate upgrades. No overhaul required.
MNU Certified Nutritionist
Certified Strength & Conditioning Specialist (NSCA)
Precision Nutrition Coach
CHEK Practitioner L2
CHEK Holistic Lifestyle Coach L2
Pain-Free Performance Specialist (PPSC)
Pre & Post-Natal Performance Coach L2
Titleist Golf Fitness Coach
Three things I believe that most coaches won't tell you
You don't need to eat less. You need to eat smarter.
Your habits are the programme. Not a list of rules to follow.
Understanding is the difference between results and relapse.
You're probably exactly who I had in mind when I built this
My clients are typically professional women, 40+ who are succeeding in every other area of their life — career, family, relationships — but feel like their health and body have quietly slipped down the priority list.
They’re not unfit. They’re not unhealthy. They’re busy, intelligent people who’ve tried the usual approaches — cutting calories, eliminating food groups, signing up to plans that assume they have an hour to spare every morning — and found that none of them actually fit their life.
They don’t need more restriction. They need the right information, delivered in a way they can actually act on. That’s exactly what I provide.
- Tried the fad diets, weight loss teas, and celeb magazine tips — some worked short-term, none of them lasted
- Knows what she should be doing but doesn’t have time to work it all out
- Wants to feel energetic and confident — not just lighter on the scale
- Is done with approaches that treat her like she has no life outside the gym
- Ready to invest in something that actually teaches her, not just tells her
